Email marketing is still an essential part of a brands marketing toolkit as its hugely effective at driving sales, building brand loyalty and developing trust with it bringing in £44 for every £1 spent. Not only does it drive sales from new and existing customers, it’s a great way to reinforce your brand, built trust, turn your customers into a tribe of marketeers and increase share of wallet. 

 

A successful email marketing campaign however is nothing without a well-designed email marketing strategy behind it.