Pay-Per-Click Marketing | Hoopla Marketing

Search Engine Optimisation

Improve the organic discoverability of your website

Do you want to be easily discoverable on search engines for the products and services that you provide? Do you want to drive more traffic to your website for people actively looking for what you do?

Search Engine Marketing is an essential tactic to make your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages.

We are an experienced team of Digital Marketing experts with years of experience in search engine marketing. We have performed Search Engine Optimisation campaigns for leading brands to small and medium-sized businesses across many industries.

DISCUSS YOUR PROJECT

Our Steps

During our SEO process we primarily work on two things – relevance and authority.

Relevance (Onsite SEO)

Relevance is about how close you are towards solving your customer’s problem. Is the website easy to use and navigate? And can people find the information they need?

Authority (Offsite SEO)

Do search engines trust your website? To increase the authority of the website, it’s important to build quality inbound links to your website and ensure that the information offsite relating to your business is correct.

What we do

Site Audit – A Site Audit will be completed every 3 months, with ongoing tracking of Total SEO Score, Errors, Crawlability, Site Performance and Internal Linking.
3 Month Plan – Includes a 3 month strategy, with areas we will focus on, keyword research and target keywords.
Monthly Reporting – Monthly Google Rank Report tracking up to 100 key phrases
Content Optimisation – Review and optimisation of existing webpages – including Title Tags, Meta Descriptions, H1 Headings and content.
Local Directory Submission – Distribution of your business information to 55 x to citation websites (such as business directories) – with the correct address, contact information and business name. This will ensure that your information is correct across all listings online.
Architecture SEO – Review of website architecture and adjustments to ensure all pages are correctly structured, linked together and easy for search engine to crawler.
Negative Link Removal – Identification and disavowal of toxic inbound links.
XML Sitemap – Creation of an XML Sitemap and connection with Google Webmaster.
Google & Bing Local – Creation of local business pages for major search engines.
Image Optimisation – Review of name and descriptions, image and file sizes, caching and lazy loads.
Speed Optimisation – Review of site speed and optimisation to make improvements.
Backlink Acquisition – Building inbound links through a mixture of tactics